Project Description

Vertigo Marketing was awarded the annual contract to develop and implement a communication plan for the Oregon Destination Marketing Organizations (ODMO). ODMO represents a statewide network of members ranging from destination marketing organizations (DMO), convention and visitor bureaus, and chamber of commerces that all work together for a stronger Oregon tourism industry. Tasks include:

1) Develop Communications Content

• Develop and draft an editorial calendar for monthly ODMO communications in conjunction with key ODMO staff
• Create blog content based on editorial calendar
• Assist with annual report and other ODMO communications

2) Email Communications

• Set up email marketing software platform; Design and develop responsive email template and a custom industry email newsletter to communicate monthly tourism updates; Email list management and segmentation
• Content creation for email communications

3) Update ODMO Website with Content

• Post video, articles and communications to ODMO website
• Seed topics on message board and make recommendations for fresh content based on tourism industry news and trends